Aren't you
getting REAL tired of local TV news? You can watch it for hours,
and end up feeling that you know less than when you started.
Sure, they're
great with the sensational material. This would include bank
robberies, car chases followed by enthusiastic helicopter "news"
pilots, and the ever-popular single-engine plane crashes. I'll
bet that the little plane crash stuff is a holdover from the
1930's when aircraft were a novelty. Bad habits must just pass
on from one editor to the next.
But what
about events that might actually affect the lives of citizens
and, uh, taxpayers?
Check out
some of the cable stations devoted to politics. There you'll
get to hear about "Bill No. 123-X, passed unanimously, without
further discussion." The problem is--No one seems to know what
this bill does. It could allow the mayor's favorite nephew the
rights to collect all taxes on massage parlors. Or, maybe, it
lets a big real estate developer buy up some disputed land real
cheap. Who's to say?? One sure thing: Local TV news isn't interested.
If it doesn't
have blood and guts, suitable for the attention span of a nine-year-old,
they figure that no one cares. Thus, we get an endless parade
of bank jobs, star-crossed lover slayings, drive-by shootings,
and salacious gossip.
Give them
this much: Local TV news plays no favorites. If there were ever
blood and guts at City Hall, they would broadcast that in a
heartbeat.
As it now
stands, the decline in local newspaper readership has stopped.
In fact, readership is now increasing (as reported in the LA
Times, and elsewhere). People are also pulling news off the
Internet--big time.
So what
happens with local TV news? My guess is that they will continue
to bottom feed for awhile longer.
Let's face
it, the demographics of Network TV, except for sports and certain
key shows have got to be pitiful! Who in the world would watch
a three-year-old feature film, with scenes removed, and liberally
spiced with commercials, when they could have rented the video,
or have seen it on cable two years earlier? Well, some people
do. Presumably, the advertisers have thought about this, but
you shouldn't assume too much.
The networks
will always say that they are giving people what they want.
But here's the question: Do the demographics determine the content,
or does the content determine the demographics?