What will
produce a deep drop in the stock market? What will cause one
manufacturer to go into bankruptcy while his competitor announces
the largest profits ever? What changes the economic picture
in a flash, disregarding the most learned opinions of the experts?
And, why do girls wear nose rings?
You'll
never guess the answer, so I'll give it to you: It's the teen-age
daughters of Japan.
According
to a recent story in the Los Angeles Times, these kids are the
trend-setters of the world. Once they establish a hair style,
a liking for one soft drink over another, a color of lipstick
or a method of smearing it on, a favorite type of shoe, all
competitors (the brands not chosen) might just as well go on
vacation.
It may
be through travel or the Internet; no matter how the teen- age
network crosses oceans and national boundaries, within weeks
after these teeny-boppers decide what it takes to be chic, a
world-wide trend is underway. There's no use quoting the most
recent fads, they'll probably change by the time you read this.
But think
of what this does--and could do--to the global economy. Suppose
teen-age girls in Japan decide that breakfast cereals are now
out of style. They'll stop eating them. Pretty soon, farmers
are stuck with all sorts of grains that are no longer wanted.
Box manufacturers have to let employees go because of reduced
need for their product. Advertising agencies reduce staffs,
since budgets don't require all that heavy spending for box
designs and advertising...
It keeps
mushrooming. TV stations now must cut their budgets, which means
fewer new programs, which puts the entertainment industry in
a bind. More actors turn to becoming waiters, which in turn
creates unemployment in the ranks of those who usually do the
table-waiting.
Then the
down-sized businesses and the unemployed want relief, which
affects the government's plans for spending. Taxes go up, the
stock market goes down, and the country--no, the world--is in
deep trouble.
Is it possible
that when the Good Book says, "A little child shall lead them,"
it was laughing at us?