Security products sell well
By Brent Hopkins
Staff Writer
Los Angeles Daily News
Friday, March 21, 2003 -
While soldiers abroad grab for rifles and gas masks, security companies
across the San Fernando Valley are reaching for their circuit boards and
welding torches to keep the home front safe.
As the war and continued tension over terrorism mount,
homeland-security firms of all sorts have seen heightened customer
interest. Some companies adapted their normal lines to accommodate new
tasks, while others merely saw a rush in orders for their product line.
Whether answering a patriotic call to duty or just filling a gap in the
market, industries of all sorts have seen business spike in recent months.
"It feels very good to be able to do something for our country and the
safety of people," said George Lintz, chief operating officer and founder
of Quintessence Photonics Corp. in Sylmar. "We started out as a company
that was dedicated to helping people communicate with each other; now
we're on the other end of the spectrum, helping put together weapons.
There's been a great change in the business, but it feels good to help."
His firm makes diode lasers, high-powered, bright-beamed instruments
used in radar and infrared countermeasures. Interest from the Department
of Defense peaked following Sept. 11, 2001, and now Quintessence's
engineers are at work developing the lasers for radioactive and biohazard
detection purposes and secure communications. They began the year with a
staff of seven, but recent interest has put Quintessence on a hiring binge
that will nearly triple its employee base by year's end.
Jittery building managers have kept Dave Dickinson's phones ringing at
Delta Scientific Corp. The Valencia-based barrier maker has doubled its
business in the past year and a half, enough to necessitate building a
125,000-square-foot facility in Palmdale to keep up with orders and to
require hiring nearly 80 more employees. Dickinson, the firm's senior vice
president, declines to list his civilian clients but says he's stayed busy
trying to soothe their fears with his 5-ton gates.
"In most cases, they're aware of a general threat or a specific
threat," he said. "They look at their facility and say someone could drive
into my parking structure with a bomb and the whole building would go
down. You can have a guard in a guard booth who can shout and yell if they
want to, but the barrier gives them authority and control (over) who comes
in and out."
Other office-dwellers have sought peace of mind from decidedly more
exotic providers. Malibu's Emergency Evacuation Systems sells a parachute
designed to aid trapped workers escape buildings by bypassing stairs and
elevators. Although the $1,495 Evacuchute, effective above the 15th floor,
still sells in modest numbers, orders for the premium product have been up
25 percent as fears of terrorism fester.
"People are frightened of a repeat scenario of what happened with
9-11," said Jeremy Ireland, the firm's co-founder and CEO. "That image has
been imprinted in people's minds, so they're are afraid they'll be in a
vulnerable position again. They're looking for ways to prepare
themselves."
Pinkerton Consulting & Investigations' clients want more guards and
better access-control plans, said Bob Cohen, the firm's director of
security assessments for California. Where a company once wanted an
eight-hour patrol, now it wants crews around the clock.
"Three months ago, people were complacent, but in the last 30 days
they've gotten more interested," Cohen said. "I don't think we'll become
another Israel, but people realize there's some risk."
As surplus stores field phone calls from customers searching out gas
masks, Chatsworth-based Interscan Corp. prepares the machines to test
them. Government agencies such as the National Institute of Occupational
Safety and Health employ the gas-detection experts' RM analyzers to
evaluate the efficacy of mask cartridges, a process that executive vice
president Michael Shaw says has sped up considerably.
"Crises bring out the best and worst in people," Shaw said. "We hope we
can meet these challenges and make our stuff work better. I'm sure if
there weren't a war looming over these people, they wouldn't be as
focused, so we have to step up, too."
Not that that's good news for all businesses. Billy Carmen, chief
executive officer of Van Nuys-based Wizard Industries, takes no joy in his
brisk metal detector sales. In a normal month, the firm sells 200 of its
Security Wizards to airports, police departments and the military. Last
month, he sold 1,500 -- sales he'd rather not make.
"It's disturbing to sell them, because whenever we're selling well, it
means there's something wrong in the world," Carmen said. "Especially in
the past two months, it's reminding of us of the Sept. 11 days. Then, we
had a massive growth spurt, but it's not the kind of thing we can go out
and celebrate big increases on."
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